Apple just announced the appstore.com urls.
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>There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps:
>
>##Company Name##
>
>iOS:
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; for example,
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>
>Mac:
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; for example,
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>
>##App Name##
>
>iOS:
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; for example,
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>
>Mac:
[To see links please register here]
; for example,
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>
>##App by Company##
>
>iOS:
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; for example,
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>
>Mac:
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; for example,
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>
>Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, "&")).
>
>##To create an App Store Short Link, apply the following rules to your company or app name:##
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>Remove all whitespace
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>Convert all characters to lower-case
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>Remove all copyright (©), trademark (™) and registered mark (®) symbols
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>Replace ampersands ("&") with "and"
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>Remove most punctuation (See Listing 2 for the set)
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>Replace accented and other "decorated" characters (ü, å, etc.) with their elemental character (u, a, etc.)
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>Leave all other characters as-is.
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>Listing 2 Punctuation characters that must be removed.
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>!¡"#$%'()*+,\-./:;<=>¿?@[\]^_`{|}~
>
>Below are some examples to demonstrate the conversion that takes place.
>
>
>##App Store##
>
>##Company Name examples##
>
>Gameloft =>
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>
>Activision Publishing, Inc. =>
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>
>Chen's Photography & Software =>
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>
>##App Name examples##
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>Ocarina =>
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>
>Where’s My Perry? =>
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>
>Brain Challenge™ =>
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